{"id":198,"date":"2018-07-09T05:40:42","date_gmt":"2018-07-09T05:40:42","guid":{"rendered":"https:\/\/demo-work-khany7.c9users.io\/?page_id=198"},"modified":"2020-06-01T06:24:55","modified_gmt":"2020-06-01T06:24:55","slug":"about","status":"publish","type":"page","link":"https:\/\/www.roelandtameling.nl\/?page_id=198","title":{"rendered":"Basics"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"198\" class=\"elementor elementor-198\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fa0aeae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fa0aeae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b72aa7e\" data-id=\"1b72aa7e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-484f76ba elementor-widget elementor-widget-text-editor\" data-id=\"484f76ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-sm-6\"><a href=\"https:\/\/www.roelandtameling.nl\/wp-content\/uploads\/2020\/05\/Citymarketing-basics-door-Roeland-Tameling-City-Result.pdf\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone wp-image-1043 size-medium\" src=\"https:\/\/i0.wp.com\/www.roelandtameling.nl\/wp-content\/uploads\/2020\/05\/citymarketing-schema.png?resize=300%2C169&#038;ssl=1\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/i0.wp.com\/www.roelandtameling.nl\/wp-content\/uploads\/2020\/05\/citymarketing-schema.png?w=2111&amp;ssl=1 2111w, https:\/\/i0.wp.com\/www.roelandtameling.nl\/wp-content\/uploads\/2020\/05\/citymarketing-schema.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.roelandtameling.nl\/wp-content\/uploads\/2020\/05\/citymarketing-schema.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.roelandtameling.nl\/wp-content\/uploads\/2020\/05\/citymarketing-schema.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.roelandtameling.nl\/wp-content\/uploads\/2020\/05\/citymarketing-schema.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.roelandtameling.nl\/wp-content\/uploads\/2020\/05\/citymarketing-schema.png?resize=2048%2C1152&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.roelandtameling.nl\/wp-content\/uploads\/2020\/05\/citymarketing-schema.png?resize=600%2C337&amp;ssl=1 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\n<div class=\"col-sm-6\">\n<h4>De essentie en voorbeelden<\/h4>\n<p>Citymarketing is geen doel op zich, maar een middel om stedelijke of gemeentelijke doelstellingen te realiseren.<\/p>\n<p>Drie uitgangspunten voor succesvolle citymarketing:<\/p>\n<ul>\n<li>Wie kiest, wordt gekozen<\/li>\n<li>Beweren is bewijzen<\/li>\n<li>Goed voorbeeld doet volgen<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>En er zijn twee dingen waar ik een beetje allergisch voor ben bij citymarketing.<\/p>\n<p>1. Grote plannen maar geen uitvoering<\/p>\n<p>2. Leuke acties zonder richting<\/p>\n<p>Ik vind het belangrijk dat een (city) marketeer goed beredeneerde keuzes maakt en hier ook concreet invulling aan geeft met slimme, creatieve en vooral effectieve campagnes. Om je daar een handje bij te helpen tref je hieronder een&nbsp;<a href=\"http:\/\/www.slideshare.net\/RoelandTameling\/stappenplan-promotie-veenendaal\" target=\"_blank\" rel=\"noopener\">stappenplan&nbsp;<\/a>aan. Plus 10 tips en 7 zonden bij citymarketing.<\/p>\n<p><a href=\"https:\/\/www.slideshare.net\/RoelandTameling\/stappenplan-promotie-veenendaal\">https:\/\/www.slideshare.net\/RoelandTameling\/stappenplan-promotie-veenendaal<\/a><\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f19b6da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f19b6da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc712d0\" data-id=\"fc712d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e59123d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e59123d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e92661e\" data-id=\"e92661e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e4c5a0 elementor-widget elementor-widget-text-editor\" data-id=\"0e4c5a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><iframe src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/49111989\" width=\"1170\" height=\"920\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><br\/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe53339 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe53339\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f283b8b\" data-id=\"f283b8b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8b575a elementor-widget elementor-widget-video\" data-id=\"d8b575a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/vWLrcCDV0dg&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7595b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7595b6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-678725e\" data-id=\"678725e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-141fc9a elementor-widget elementor-widget-video\" data-id=\"141fc9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/W3Ql8fb_dFc&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cccb1a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cccb1a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-673d602\" data-id=\"673d602\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab89340 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab89340\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4679f91\" data-id=\"4679f91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67e2c01 elementor-widget elementor-widget-text-editor\" data-id=\"67e2c01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kortom:<\/p><ul style=\"color: #747474; font-family: 'Open Sans', sans-serif;\"><li>Promotie is \u2018slechts\u2019 onderdeel van citymarketing<\/li><li>Slogans e.d. zijn niet de essentie<\/li><li>Denk vanuit behoeften doelgroepen<\/li><li>Weet wat je kunt en wie je bent<\/li><li>Vervolgens productontwikkeling en promotie<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd102db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd102db\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48f7102\" data-id=\"48f7102\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dd29f5 elementor-widget elementor-widget-text-editor\" data-id=\"1dd29f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>[DISPLAY_ULTIMATE_PLUS]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>De essentie en voorbeelden Citymarketing is geen doel op zich, maar een middel om stedelijke of gemeentelijke doelstellingen te realiseren. Drie uitgangspunten voor succesvolle citymarketing: Wie kiest, wordt gekozen Beweren is bewijzen Goed voorbeeld doet volgen En er zijn twee dingen waar ik een beetje allergisch voor ben bij citymarketing. 1. Grote plannen maar geen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/about.php","meta":{"footnotes":""},"class_list":["post-198","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":false,"_links":{"self":[{"href":"https:\/\/www.roelandtameling.nl\/index.php?rest_route=\/wp\/v2\/pages\/198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.roelandtameling.nl\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.roelandtameling.nl\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.roelandtameling.nl\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.roelandtameling.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=198"}],"version-history":[{"count":0,"href":"https:\/\/www.roelandtameling.nl\/index.php?rest_route=\/wp\/v2\/pages\/198\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.roelandtameling.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}